Before 1980s, People pay much more attention at vintage designs, and other famous brands devoted their mind to other styles. But, Ralph Lauren used his sharp eyes on the sport wear.
In early 1980s, Ralph Lauren turn their attention to the sports fashion, POLO Sport (Polo Sports series) are combined with American tastes,because American love sports and health.So the Kingdom-Ralph Lauren become popular soon and accepted by more and more America people.
In the 1990s, The main fashionable trend are nostalgia, retro And environmental, so the design of Ralph Lauren sports fashion are more simple and comfortable had got much more attention of fashion. But he did not stop this kind of success. In 1994 and in 1995 Ralph Lauren launched two young deputy series – Ralph and POLO Jeans Co.
The designs of these two series of design are valiant, heroic,neutral and slender line and the polos look bright,clear and animate. The style is simple but a little sexy that showed strong American style. Ralph Lauren’s career grew more and more prosperous, in addition to clothing, his businesses also involved in underwear, perfume,home furnishing and other fields, Ralph Lauren has become a leader in the Kingdom.We can smelled freedom and comfortable American atmosphere in everywhere. The details of all designs were framed at the value of that the styles were never been washed out by time.
Ralph Lauren focused on shaping and combined the American styles of Western Reclaimation, Indian culture,the former Hollywood. At last, Ralph Lauren was named as designer of “American Classics” by magazine and media.
He certainly was a rich man, but he liked simplicity dress-up very much. He liked Jeans,sports wear and cowboy boot, he don’t like extravagant design. So, The Ralph Lauren Jeans,sports wear,cowboy boot, Polo are very popular. People like its simple and generous design. He was promoting one life style and It is the common nature that people love nature or Ralph Lauren’s customers. Ralph Lauren, himself, is an elegant gentleman rough with cowboy temperament. People who love his style of his clothing also have this kind of tendency. American like Ralph Lauren Polo very much!